The white Ford Bronco from O.J. Simpson and AC Cowlings’ infamous low-speed police chase is up for sale with a $1.5 million price tag.
Collections website Clict reported that the vehicle’s three owners, who are Simpson’s former agent Michael Gilbert and two friends of the original owner Cowlings, revealed plans to sell the vehicle days after the disgraced NFL star died of cancer.
The trio told Clict that even before O.J. Simpson passed away they considered selling the Bronco in 2024. “Because it’s the 30th anniversary,” Gilbert explained. “Who knows if we are going to be around for the 35th or the 40th?”
Although he originally agreed to sell the Bronco for $75,000 to a celebrity memorabilia shop in Las Vegas, the three were able to convince AC Cowlings to sell it them instead.
Since 2016, the Bronco has been on loan to the Alcatraz East Crime Museum in Pigeon Forge, Tennessee. Before that, it sat parked in space 144 at a Los Angeles condominium garage for 17 years. It was used briefly to promote a sports museum as well.
Gilbert said the vehicle was also at his home at one point. “My wife didn’t like it there,” he explained. “She wanted her parking spot back.”
Ally Pennington, artifacts and program manager at the Alcatraz East Crime Museum, spoke about the Bronco’s popularity over the years. “I think it’s one of those vehicles that most people have heard of,” she told PEOPLE.
“Most people remember the chase happening. And so it’s one of those artifacts that typically people have memories attached to. They remember where they were when the chase was happening and when televised it.”
The trio stated they wanted to sell the vehicle for at least $1.5 million. However, the last offer was $750,000.
The Ford Bronco Has Been Confused As Being Owned By O.J. Simpson
Often confused as O.J. Simpson’s vehicle, the white Ford Bronco was owned by AC Cowlings and was identical to the one Simpson owned.
Less than a week after his ex-wife Nicole Brown and her friend Ron Goldman were brutally murdered outside her condo in Brentwood, the Los Angeles Police Department advised Simpson to turn himself in.
Simpson had become a suspect in the murders, due to his violent past with Brown. During the couple’s seven-year marriage, he was accused of physically abusing her. He even pleaded no contest to spousal abuse charges in 1989. Nicole filed for divorce in 1992.
However, Simpson decided to not follow orders and proceeded to have Cowlings drive him around in the Bronco. This kicked off the infamous two-hour-long slow-speed police chase.
Cowlings drove Simpson in the Bronco 60 miles along the Santa Ana Freeway, Artesia Freeway, and San Diego Freeway. The duo returned to Simpson’s Brentwood mansion, where police officially arrested him.
The chase began at 5;56 p.m. and ended at approximately 7:57 p.m. Nearly 100 million people watched the historical event. He was later acquitted of the murders during the “Trial of the Century.”