Indie Country singer Katie Jayne took “merch on demand” to a whole new level—by literally giving a fan the shirt off her back. In a video posted to her Instagram, Jayne is asked by a concertgoer for her black shirt, which bears the caption “Boys Lie.” The country singer says yes, but there’s a stipulation…
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“You gotta put it on,” Jayne tells the young fan.
The fan agrees, and then Jayne begins to take her shirt off. However, when the big moment comes, the singer has on a black tank top version of the shirt underneath, complete with the slogan “Boys Lie” on it.
The fan accepts the T-shirt and immediately puts it on as promised. The pair then share a hug, with Jayne all smiles. “Now we’re matching,” Jayne jokes.
The clip then cuts to a selfie angle with Jayne and the fan after the shirt-giving. “What does your shurt say,” Jayne asks. The fan, clearly hoarse from a night of screaming from the crowd manages to belt out a weak, “Boys lie!”
“I think we just became best friends,” the Country singer captioned the post.
Fans React to Katie Jayne’s Cheeky Video
Most onlookers seemed to enjoy the gag.
“The fact you’re taking it off revealed another piece of merch is iconic,” one fan gushed. “Love a good jersey swap,” another Instagram comment read. “KJ!!! You’re so beautiful!!!!!” yet another fan gushed.
Katie Jayne Giving Fans and Fellow Artists the Shirt Off Her Back is a Running Gag…
Of course, fans of the rising country singer now that shirt exchanges are something of a running theme for Katie Jayne. She had a 2024 year-ender showcasing multiple times she pulled similar stunts, sometimes onstage with other artists.
Meanwhile, “Boys Lie” is the title of a tune the singer dropped last year. Check out the battle of the sexes anthem below.