The long-running YouTube comedy brand Smosh is entering a new era, unveiling a major expansion that reflects its evolution from a scrappy skit channel into a full-scale media operation.
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Co-founders Anthony Padilla and Ian Hecox have led the company into a significantly upgraded headquarters in Los Angeles, marking one of the biggest structural changes in Smosh’s two-decade history.
The new space spans roughly 32,000 square feet, nearly double the size of its previous studio, and includes multiple soundstages, production offices, and dedicated creative areas.
Padilla and Hecox regained control of Smosh in 2023 after buying the company back from Mythical Entertainment, a turning point that restored their creative independence. Since then, they have focused on rebuilding the brand with a stronger infrastructure, including leadership under CEO Alessandra Catanese and a growing staff.
Padilla, Hecox, and Catanese spoke to Fast Company about the upgrade, and Smosh has been very transparent about the move. They’re currently filming in a temporary studio, allowing their fans to see their legs for the very first time ever.
Smosh Desperately Needed More Room
The huge move was a needed one. CEO Alessandra Catanese told Fast Company that, “We physically just could not launch another show or take on a new project, no matter how much we loved it.”
“So in this new building, it’s both going to allow us to expand what we’re doing and, more appropriately, house the employees that we have and create a little bit more of a structured environment.”
Padilla expanded on her comments, saying, “We wanted to level up the space and bring a level of professionalism, but also we want it to feel fun and embody that element of creativity and working together as a team.”
Hecox spoke on the team’s gratitude to be able to make such a big move. He said, “I don’t think we would’ve expected to be here this quickly. I think this was more of a five-year plan or a 10-year plan. We feel very grateful. We’re still doing this within our scope. We don’t have a giant backer. We’re trying to do everything in a sustainable way.”