As a result of the rise and reign of black women (and women of color) returning to their natural hair state (rather than chemically altering our hair textures), there has also been a rise in hair care products created and marketed towards said 'ethnic group'.
However, many of these products that are available in niche hair care stores are small sister brands that are not known or sold at major retailers. That is, until large franchises like Walmart and Target noticed the high demand for these products and began selling these items.
Although It seems that with every advance black people make in the beauty industry (to change the status quo in the representation of 'universal' products that have been marketed to ethnic groups in major retail stores), there is almost always a negative, counterreaction.
A Walmart located in Lancaster, California has made it a point to lock natural black hair care products behind glasses cases, separate from all other hair products in their store.
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