In a time when online dating is more prevalent than ever, Tinder is stepping up its game by improving safety features for its users.
The dating app is planning to add free in-app features for users whose dates go awry. One feature specifically is a panic button that can be pressed if something goes wrong.
If at any point a user feels unsafe, they can press the alert button. Noonlight will send codes for the user to enter. If the code isn’t entered, Noonlight will follow up by sending a text. If the text goes also goes unanswered, Noonlight will call the user. If by chance the call is unanswered, or if the user confirms that they need assistance, Noonlight will be able to alert local authorities and share the information previously entered with them, including the user’s location.
Match Group, the parent company of Tinder has been making these features possible by investing in the safety platform, Noonlight.
When asked about the investment, Match Group CEO Mandy Ginsberg said “I think a lot about safety, especially on our platforms, and what we can do to curtail bad behavior. There are a lot of things we tell users to do. But if we can provide tools on top of that, we should do that as well.”
Now, prior to in-person dates, Tinder users will be able to manually enter information into a tool linked to Noonlight, such as details about their match and times of dates.
Once Noonlight is instated, Tinder's users can also add an emblem to profiles that indicates the additional protection they have opted to take. This means that other users will be aware of the additional safety precautions that users are taking.
Tinder is also currently developing a feature aimed to eliminate “catfishing” opportunities. Tinder's users will be required to take photos to prove that they look like the images they upload. Profiles that pass the test will have a verified blue check mark.
Seems like online dating is becoming a much safer environment for people to meet!