Bryon Denton is a London-based vlogger best known for his YouTube channel tbhbryon. After getting requests to do videos of him "faking a holiday," he decided to put his own twist on the idea and pretended to be rich on Instagram for a week.
For his social experiment, Denton developed a plan to flex on his social media accounts as if he was ridiculously wealthy for five days. Then at the end of the week, he would recap what happened in a YouTube video.
Denton told Insider, "I'd always wondered if the reason people are so obsessed with celebrities was due to the fact they can afford to live a life not everyone can."
Over the five days, Denton posted photos to his Instagram that featured him shopping at Louis Vuitton, decked out in Balenciaga, and even cruising in a private jet. However, as we know now, Denton wasn't actually living that large. Almost all the photos he posted that week were heavily edited. The Louis Vuitton bags he was seen shopping with? Not real! Those were actually Jaden Smith's photoshopped in. The private jet? Yeah, that was actually just Denton sitting on a couch with a green sheet over it.
The only outfit he posted that was real was from day three, which featured an Off-White belt and Balenciaga shoes. However, according to Yahoo Lifestyle, the jacket he was wearing only cost him 20 pounds (or about 30 USD).
All of Denton's photos were edited using Adobe Photoshop Lightroom, FaceTune, and PicsArt and, according to Insider, the process only took him about 45 minutes per photo.
In the end, Denton's social experiment was a success and his proved his theory that people on the internet are more interested in you if you have money. He started off the week with 59.6k followers on Instagram and would average around 1,000-2,000 likes on his photos. When he started posting the experimental photos, he started getting a lot more likes than he usually gets. One of the photos posted became one of his most-liked of all time, with over 12,000 likes.
Denton also saw drastic increase in followers since he started the project. In the video he said, "so we've got about 1,400 followers in three days."
Now that the project is over, it makes you wonder: are there other high-profile influencers on the web doing the same thing? Have they always been rich or are they faking it until the actually make it? Our guess is yeah, probably. Don't believe everything you see on the internet, folks!