Jif is dropping a brand-new flavor that’s both a treat for peanut butter lovers’ taste buds and a win for their wellness goals.
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Indeed, Jif is about to make its fan-favorite Peanut Butter & Chocolate Spread even better. According to AllRecipes, a new crunchy version, loaded with roasted peanut chunks, is about to hit shelves.
The original Peanut Butter & Chocolate Spread, a dreamy, creamy concoction, first graced pantries in 2024.
“Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible deliciousness of Jif Peanut Butter that our fans love with the sweet flavor of chocolate, striking the perfect balance of salty and sweet,” Vice President of Marketing at the J.M. Smucker Co., Nicole Massey, explained then.
“It’s lower in sugar, making it a permissible indulgence that can transform a simple snack into a mouthwatering treat in no time at all,” she added.
This new crunchy version promises the same great taste, but with an added textural thrill in every bite.
The new spread contains 50% less sugar than its competitor, Nutella hazelnut spread.
For those keeping score at home, Jif’s new spread packs 8g of total sugar per two-tablespoon serving. Nutella, on the other hand, comes in at a whopping 21g for the same amount. Do with that information what you will.
While you can see the new spread on Jif’s website now, it’s not yet available for purchase. The Jif Peanut Butter & Chocolate Flavored Spread is set to officially arrive at major retailers nationwide in May.