The world of "YouTube celebrity" is a very dramatic place. Professional YouTubers often pull ridiculous stunts, like pranks that border on abuse, to gain views. As a result, they also face a lot of criticism. But, that criticism doesn't stop people from making a high paying job out of uploading videos often aimed at young audiences.
Two of these popular YouTubers are Jake Paul and RiceGum. Between the two of them, they have over 27 million subscribers, who are mostly young people. The two are now facing backlash as a result of their partnerships with the website MysteryBrand.
MysteryBrand is a website where users pay money to virtually 'open' boxes containing mystery gifts. The hope is that the box opened by a user will contain a prize worth more than what they paid for it. They then have the choice to have their prizes shipped to them or to sell them back to the website - usually for less than what the website charged for them.
Jake Paul and RiceGum both uploaded partnered videos showing themselves paying hundreds of dollars on the site and eventually winning some luxury items along with some less expensive items. As part of the partnership, they encourage their fans to use the site for themselves. Critics felt this was a morally objectionable move from the pair.
Fellow Youtuber Keemstar shared the fact that he was offered $100,000 to make a similar video for the site. He also calls it a "gambling site" - a sentiment which many people have echoed. A Reddit thread about the site has been users stating that it is a scam altogether. Many users claimed to have never received their prizes. For example, one said they waited 75 days to get a pair of shoes when they were marked as delivered without ever having received them.
YouTuber Ethan Klein uploaded a video calling out Jake Paul and Rice Gum for advertising the alleged scamming, gambling site to kids. Jake Paul's response was simple "lol love this vid." It's clear he does not think he's in the wrong.
What do you think? Is it dangerous for these Youtubers to be promoting sites like this? Or, do kids just need to be smarter about advertising? Let us know what you think in the comments below!